Monday, August 31, 2009

Something to take serious: The value of a journalism internship

College isn’t easy; anyone who has been through it knows that, but majoring in journalism makes it even tougher.

It’s obvious that the journalism industry is pushing through a tough period, one that is putting more journalists into the endless pit that is unemployment. Everyday, we place another newspaper six-feet-under. Publishers have placed journalistic quality on the back burner as they focus on the bottom line. When I put all of these pitiful puzzle pieces together, a strong message is created for and directed at us future journalists. Change your major.

But there is a reason I chose journalism. Wether it's spending hours upon hours calling that one source to get the story in by deadline or shooting 500 photos only to have one printed, it’s the thrill of the hunt that keeps me going. So how do we, the media future, get to the finish line when all we are holding is a college degree? The answer is as simple as putting on a shirt and tie, printing a copy of that resume and finding an internship.

For those who have yet to experience the wonders of the journalism internship, prepare to be blown away when you realize how much you have to give for what at the time seems like nothing. Just remember, that nothing will turn into a career down the road.

To start off, expect little to no pay for the hard work. Companies are relieving people of their corporate duties (as one employer I worked for put it) due to financial woes. By bringing in a group of 10 college students who will do anything they are asked to do at no pay is a publisher’s dream.

Don’t go into the internship expecting to be getting coffee for people. There is a reason that an intern is brought on board, writing front-page stories, shooting a feature photo, designing the centerfold or managing the social networking sites are all jobs that an intern should expect to do.

The new-media newsroom in many cases is too advanced for old school reporters, leaving multimedia, web and more recently, social networking up to those of us who know it. These are all tools that newsrooms are starting to use to get their product out quickly while keeping it cost effective. Having an intern do it makes it even cheaper.

Be able to write the story, take the photos, record audio for a multimedia piece and layout the page while Tweeting the whole time. It sounds like a lot, but the more you can do, the better the chances of an editor or publisher recognizing not only your ability, but also your knowledge and drive. This is where being in school pays off, all we have to do is sign up for audio production or photography as an elective, and within 2 months we have the knowledge of four employees.

Be there for everything. Unlike an employee, interns should have no set schedule. Working 50 hours a week is not unrealistic, as a matter of fact, it’s beneficial. Being there for every staff meeting or production weekend only increases your face time with the people you are trying to impress.

Work for a college publication. As much as we would like to think that taking an introduction to news writing course teaches us all there is to know about being a reporter, it is using that information and applying it to a real life situation that proves you know how to write a news story. College newsrooms offer it’s staff members the ability to practice every aspect of journalism and get a byline out of it.

The concept of an internship seems simple when it's undertaken, but it is vital to remember that these are the people who can open your career door. They will not come to you, but if you can walk up to them, and prove that you are the best, you will not be denied.

Thursday, August 20, 2009

Lessons learned in a college newsroom pt. 3

Getting the good shot:

I could be the greatest writer in the world. Get all the best sources and all the bets quotes, but without a great photo, it means jack.
I preach to photographers in the newsroom that standing in one space and taking 10 photos DOESN'T CUT IT!
The rules of news photography are well known.... So why is it so hard to execute them?
Don't be afraid to do WHATEVER is needed to get the best possible shot. I was asked today to go and write a story and take a photo of a new fire truck at the station by my work. After taking notes and getting the background info set, it was time to take the photos. So... Did I stand next to the truck and snap a few photos? NO
What I did do though is take about 200 photos from every angle, including signing a medial release form, strapping on a safety harnest and going up into the engine's bucket ladder and take photos at over 100 feet in the air.
When I think of a good news photo, I want to see everything though the eyes of the subject.

Journalism Jeopardy and Twitter

Answer: HTML, CSS and XML. Question: How do you make a journalist cry?
I know that these are only simple file extensions, but the brain of a journalist is not trained to think outside of .doc and .jpeg. I've said before that journalism is changing, and the only people who will succeed in the industry are the ones who take that time to learn all the aspects of what I call, "neue journalism." By simply going to Barnes and Noble (a place all journalism students know well) and venturing into the dark abyss that is the computer software learning section, you can pick up a copy of "Dreamweaver for Dummies" (a really good read actually) and learn the basics of web design and maintenance. Also... For the love of god, learn what Twitter is. If I hear my mother ask me, "Is that a twitter" every-time my phone rings, I might strangle her! Just kidding, I love my mother. But honestly, Twitter is THE way for journalists to communicate. If you do not already have an account... GET ONE.

Btw... You can follow me on Twitter @ twitter.com/madison_mccord

Monday, August 17, 2009

An interns life for me pt. 2

Witnessing the fall of journalism

I read it in the news everyday. See the print journalism industry walk down one of two paths... Trying their luck on the World Wide Web or Extinction.
Various news outlets all around the nation close every week, while we sit at home reading about it thinking, "sucks to be them."

Karma is a bitch.

On Monday, August 10. LIFE Publications, the company I have spent the last 2 months interning at closed one of their 13 local newspapers and laid off four staff members. I am witnessing the fall of print journalism. Now in all fairness to the publishers and the company, the reason for shutting this paper was not solely based on money, but me, the person who has backed the industry over the last few months had my eyes opened to the facts. Things are no longer getting worse... They are at rock bottom.

In the days leading up, the large office was filled with small groups of people talking in secret starting rumors that flew from desk to desk.

Now, I'm not gonna dress up and stand on a sidewalk in NYC screaming, "The end is near!" Firstly, because I don't have the gas money to get down there and secondly, because I still, for what its worth, have hope for the industry.... That is until my college newspaper folds. In that case NYC, here I come.