The growth of online media has been covered from every possible angle. We know that the newspaper industry is hurting, but what business isn't. Even with that said, I feel it is important to be well versed in other types of media.
When I sat down in the newsroom on campus everyday during Spring Break with our graphics editor, Marshall Moore, we took the time to learn the basics of HTML and used that knowledge to rebuild our paper's website from ground zero.
The sad part is that not enough college editors are taking the time to do this too. The college news website market is dominated by College Media Network or Wordpress templates. Rarely will I stumble across a college site that was built by the students, and in my opinion, a bad site that is hand-built is more impressive than a Pacemaker winning CMN site.
So, that week of hard work, where two people sat in a hallway (you should see our newsroom, it's that bad) and took the time to learn and apply something that all journalists will have to know in a few years, produced a very good website, a Pacemaker Finalist site.
I know for daily or even weekly newspapers, keeping up with HTML can be "time consuming" but there is something special about seeing two great sites lined up next to each other, and only one of them built by hand.
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